Olivier Auroy-conferencier-minds

Olivier Auroy

Communication professional and French writer

Olivier Auroy is a French communication professional and writer. He also published under the pen name Gabriel Malika. It is onomaturge: its specialty is to find the best name for brands.



Languages spoken: French, English, Italian.



Olivier Auroy graduated from Sciences Po Paris in 1991 and holds a DESS Publicité-marketing from CELSA.



After having been product manager at Renault Italy until 1995, he went through several naming, branding and design agencies, before being appointed general manager of Landor Dubai in 2006 then FITCH Middle East (WPP) in 20093, where he launched the brand BQ, sunglasses inspired by the burqa.


In 2014, after spending nearly 10 years in the Middle East, he was recruited by the French agency CBA as corporate general manager. He was CEO of Kantar Consulting from June 2017 to the end of 2018. In 2019, he founded Onomaturge, a company specialized in strategy and brand creation.


His views are regularly reported in the press, notably in the HuffingtonPost.


His core business is words and brands. Ten-year expatriations in the Middle East and three years in Italy, as well as an experience in Kantar’s studies, also gave him the opportunity to support the range of his subjects:



Words & Brands
Creativity: how to find inspiration
What words hide or reveal
The creation of a brand from A to Z
Find a name for your company or product



The company
The manager, the next generation
What employees now want



The main subjects of society
The Fiftieth Anniversary Revolution
Surviving in a world where everything is connected-noted
Ending Generations X, Y, Z…
The economy of the third and fourth ages



Around the Arab World
Living and working in the Gulf
Understanding the Arab World(s)



Around Italy
Who are our Transalpine cousins?
Understanding contemporary Italy

… And also: the challenges of impatriation (return from expatriation)