How to become a keynote speaker ?

1 September 2021

The profession of lecturer attracts many people today. From motivation to technological innovations through business leadership, the themes of conferences are varied, but is it that simple to become a speaker?


The prerequisites of the speaker

Before embarking on learning to speak in public and creating your speech, it is important to consider your motivations.

What you need first of all is to be genuinely driven by the desire to transmit, to share with an audience. Motivation and authenticity will allow you to become a great speaker, on the contrary, a purely economic motivation will be felt immediately and may quickly lead you to failure.


After having carried out this introspection on your real motivations, the next step is to learn about the conference sector and the profession of keynote speaker by documenting yourself, by participating in conferences. This will allow you to have a much clearer vision of what it is like to be a speaker.


The last prerequisite for becoming a speaker is legitimacy. Once all the previous prerequisites have been met, you need to get to the heart of the matter. What is the topic of conferences on which you will feel more legitimate to communicate in accordance with your knowledge and especially your experience? As Mélanie Marcel, founder of SoScience and Talents Minds, put it so well “If it’s something you’ve experienced, if it’s your experience there is no question you are legitimate”.

Once you have found your niche, all you have to do is train yourself and, above all, be yourself to make your message unique.


Becoming a speaker can be learned.

The centerpiece of your lecture is the substance of your speech. The message of your speech should be impactful and strong, which is why the structure and presentation of your speech are extremely important parts of achieving your goals with the audience. Do not fall for a school recitation, do not hesitate to illustrate your speech with striking examples or anecdotes. The art of Storytelling will allow you to captivate and mark your audience.


Once you have established your message, you need to think about how you want to convey it, the form of your speech and just as important as its content. Working on speaking is very important, stress management and confidence building are inevitable steps in this process. Then once the thought of expressing yourself on stage or in front of a camera doesn’t scare you anymore, you can focus on your speaking performance. Clear diction, confident intonation that conveys the emotions necessary for the proper transmission of your message are qualities that will make it easier for your audience to follow and remember your speech.


To ensure your development, we advise you to draw inspiration from experienced and impactful speakers. Watch their lectures, study their oratory techniques, the structure of their speeches and if you have the opportunity, interact directly with them. To ensure a real evolution you have to practice. Record, watch, analyze, start over.


Do you want professional training? Minds coaches you.

Minds and its network of exceptional speakers offers training in public speaking and original drafting concepts combining theory and practice. Our training and our experienced coaches will allow you to deliver with ease and impact the message you want to send to the world.

Find more information about our training in our Coaching section.